Getting to choose between the best outcome from one of the three players helps a lot, and thats what makes this scheme really good
The decks strategy is to use cards like Spiteful Visions and Kaervek the Merciless to chip away at your opponents life totals
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Assuming you can use the trigger on the turn you play it, you get a 5/5 demon with lifelink and haste right away
In creature-heavy decks these spells will likely affect your opponents disproportionately, but they wont remove blockers or attackers
For example, a non-foil basic Swamp from Odyssey runs about $0.75, but a foil will be at least $5 (depending on the condition, of course)