I broke down the prices for these when they came out back in May, and I was expressly clear about the IP being the draw and not the cards
While standard cards have a box showing an image of the Pokmon, full-art cards have a larger illustration that takes up most of the cards face
Prices land around 35-55% of Near Mint
Consider a card like Longstalk Brawl (which is the kind of removal spell you'll often find in a limited environment): Putting that +1/+1 counter on your own Creature can make or break the outcome of this fight, and certainly the extra power can be relevant when it comes time to enter the red zone
Add to this that it's a relatively inexpensive Song, and you can have your character sing it to deal damage to every opposing character on the field
Wizards of the Coast, owned by Rhode Island's toy conglomerate Hasbro, has also released Collector Booster Packs as well as Play Booster Packs of "Tarkir: Dragonstorm." At the time of writing, certain cards found in these special packs are valued from $200 to over $400 in near mint condition at market price, according to their listings on TCG Player